You can generate steady leads on a modest daily spend — if the offer, the audience and the landing page pull in the same direction.
Small budgets fail for a predictable reason: the money is spread across too many audiences and sent to a page that asks visitors to browse instead of act.
Three rules for a lean campaign
- One offer, one audience, one landing page — no exceptions in week one.
- Send traffic to a page with a single action: message, call or form.
- Judge performance by cost per enquiry, never by clicks or reach.
What to measure
Track how many enquiries you receive and how many turn into paying customers. If ten enquiries produce no sale, the problem is your offer or follow-up, not the ad platform.
I set up Facebook and Google campaigns with tracking in place, so you can see exactly what each enquiry costs you.
Want help with this?
Send me your requirement and I will reply with the scope, price and timeline.
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